First of all, I want to welcome you to my blog....
Wait....I've had a blog for almost 2 years, what on earth are you talking about, Rikki?
I'm talking about, the new home I've made for myself here...as I can now be found at www.adisneyworldafterall.com No more being forced to type in .
blogspot anymore!
So, with all that being said, let's get on with today's hot button topic. It's something that has been troubling me for a while now.
I love Disney. I really
truly do. It is my happy place. It is what fills my head a majority of the day. And it really is the most magical place on earth!
That being said...things are not always as rosy as you would like them to be sometimes because, well, Disney is, of course, a corporation, who has shareholders they have to impress and budgets they have to keep. It's not bad to have these things at all, but the truth of the matter is, in a creative company like Disney, these are all issues that can muddle things up sometimes.
For a while now, I've been taking a look at how things are run within the company and I'm really noticing, especially in these harder economic times, a sort of tug of war game going on. In the past, it seems like each side was about evenly matched...with creative and money working together. Maybe not evenly of course, but with a good give and take. However, in the more recent years, it seems like the monetary side seems to be gaining momentum...slowly inching that rope over to their side.
This is what bothers me. Yes, as I've stated, I'm aware Disney is a company and a company's goal is to make money. However, with that being said, in the more recent past, it seems like Disney is being run more like a bank and not a media/theme park business, which thrives on the ability of using money to up the creative aspect. I'm hoping this is not entirely true...but to those on the outside looking in, it certainly appears that way.
So, why do many of us think that money is winning out? Because if you take a look at a lot of the more recent things built and the recent things that are coming, there is really one common denominator for the majority of them....and that's the most recent things are built are things that can help generate money. Merchandise sales, to be exact. (Along with other aspects, I'm sure.)
The most used example is something like Stitch. Yes, I know he's used in this regard a lot, but it's only because it's true. Stitch was mainly put into the theme parks because he was popular merchandise fodder. The same can be said about adding Finding
Nemo to The Seas, and I'm sure in less regard to things like Toy Story Mania to the Studios, the Tron-o-rail (advertising to get you to see the movie and I believe they are selling Tron merchandise already as well) and yes, even something like American Idol...it's there to 1. sell merchandise and 2. because putting this attraction in wasn't paid for by Disney. Also, we have new
possibility for merchandise sales with the upcoming return of Captain
EO and of course, the
Fantasyland expansion.
Of course there is the fact that Walt, the man himself, would advertise his products in the past, as well. So we can't entirely say that it's only current management who uses this method for monetary gain. I mean Sleeping Beauty Castle was a full on advertisement for the movie. But I think the main difference is, Walt built things with quality and purpose. Not just as a quick way to make a buck. (I mean, hello, he built a castle! That's not just something that can be taken down quickly if the movie flopped.) Walt didn't seem to build attractions primarily for the sale of merchandise, as it currently feels it is today. (Although, he did build a theme park to advertise his movies...so hmmm....I guess it just didn't feel as in your face back then as it does now...)
And of course, maybe I'm wrong. Maybe I'm just seeing things in a negative light...but I don't think I am. I think that I'm finally seeing how things are working. I'm in the Disney bubble...but I can also see past the characters and magic that are in there with me and see what is on the outside on the rose colored bubble.
Which makes me pose this question. Do you think, in a creative company, like Disney is, that things should be run as a two head system? Much like it was with Walt and Roy or with Michael Eisner and Frank Wells...where there's someone who really champions the creative side and someone who focuses on the monetary aspects. It is a pretty huge job being in charge of both and I think sometimes being in charge of both can hinder things in some ways. I know it's always better for me having a sounding board to bounce ideas off of.
Or do you think things are much better the way they are now? With one person
solely in charge of everything? Making the decisions and being the one knowing everything that's going on can sometimes be a good thing too.
I really want to know what you think...as this is such a hot button topic right now because of all that's going on with the
Fantasyland expansion...something that many people claim that monetary issues (
ie: the fact that Princesses and
Fairies are big money) are the driving factors behind this expansion instead of pure creative talent. So, make sure to leave me your comments.
As I've mentioned before, and I just want to reiterate, I love
WDW. I really do. I just want to see what's best for things all around...both monetarily and creatively.